The company sees them as people who consume vital resources with no real chance of converting them into actual customers.Īsking for billing information is a tactic they use to scare away this type of audience from their services. These people have no intention to purchase anything, no matter how the trial period went. They Want to Discourage Free LoadersĬompanies wish to keep “professional” freebie hunters away from their services. Here are some of the real reasons many companies use this approach. Others may differ.Īs you can see, merchants use a variety of arguments to justify this move. “To ensure that account holders are real people.”.
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